Technology & Data

Data-driven
Strategies for
bold leaders in travel & beyond

We engineer results through our proprietary technology platforms, built specifically for the tourism sector.

With exclusive access to real-time data from over 220,000 hotels and destinations, our in-house Metrics & PlanMaster platforms power every strategic decision, from demand forecasting to precision targeting all the major ad Platforms.

Our approach blends deep market intelligence, predictive analytics, and performance-first execution to deliver campaigns that convert, scale, and adapt before the market even shifts.

Metrics Platform*

The Metrics Platform is Panadvert’s specialized tool that collects and presents real-time data from 220,000 hotels and over 200 destinations across Europe. It provides unique market insights, including demand, bookings, prices, and reviews, enabling the creation of highly targeted marketing strategies.

The platform offers comprehensive Channel Yield, Reservations Over Time, Bookings by Country & Guest Insights reports.

PANEL Analytics

PANEL Analytics is an advanced website analytics tool designed to provide more sophisticated insights compared to traditional platforms like Google Analytics. It offers comparative data. Full understanding of visitor behavior. Custom reports, tailored to the needs of each hotel. Enhanced user experience (UX). Insights that optimize website performance.

Data Science & Analysis

We gather data from multiple sources, including: Google and Social Media APIs, Web scraping of hotel and travel platforms, Public data from organizations like ELSTAT and Airport Authorities. By analyzing this data, we forecast trends for destinations and hotels, supporting strategic decision-making. Also Panadvert collaborates with third-party companies as a data provider, delivering tailored data to enhance their strategies and decisions.

Plan Master*

Is an innovative in-house media planning tool developed by Panadvert, designed exclusively for the travel and hospitality industry. Powered by proprietary algorithms, it generates optimal media plans by analyzing a wide range of critical variables, including: historical performance data, available advertising budget, demand forecasts, destination-specific insights, and evolving market trends and consumer behavior across key source markets.

Machine Learning & AI-Driven Market Intelligence

We harness proprietary Machine Learning models and advanced AI to analyze massive volumes of hotel performance data, user behavior patterns, booking trends, and market signals.

Cybersecurity E-book

We provide our partners with the e-book “Cybersecurity for Hotels” free of charge. Οur dedicated Research & Development team took on the task of creating a practical, data-driven guide tailored specifically to the needs of modern hoteliers. It is a comprehensive guide to protect hotel businesses from cyber threats. Download the book here >>>.

Built on Trust & Excellence

Our clients are our best advocates - connect with them to see how we deliver results. Reach out to us directly!

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Premier Google Partner Microsoft Advertising Certified Professionals TikTok Marketing Partner Meta Business Partner
Premier Google Partner Microsoft Advertising Certified Professionals TikTok Marketing Partner Meta Business Partner