The “Invisible” Hotel Becomes Reality. How Panadvert Uses AI to Overcome the Content Gap Before Opening

The Great “Void” in Digital Presence One of the most significant challenges for any new hotel during construction or major renovation is the complete lack of high-quality visual assets. While the need for sales and branding starts months before the launch, the reality is harsh, since photographers, videographers, and marketing teams cannot access the site until just weeks before the Grand Opening. Until then, the hotel remains “invisible” to travelers or is communicated through average-quality 3D renders, making it commercially weak during its most critical financial phase.

The Kenshō Paros Challenge
For the upcoming Kenshō project in Paros, https://www.kenshohotels.com/ currently under construction, Panadvert had only 3D renders at its disposal. These static designs lacked commercial appeal and, most importantly, the human element—the core ingredient of effective hospitality advertising. Our goal was to create a high-end teaser that mirrors the luxurious Kenshō experience, attracting the right target group before the first piece of furniture was even placed.

Panadvert AI & R&D Excellence The solution emerged through the synergy of Panadvert’s Content Production, Creative, and R&D departments, following a multi-layered process:

• In-house AI Training: We utilized Panadvert’s proprietary AI model, trained on an extensive dataset of 1,800 videos and 230,000 photos from luxury hotels worldwide.

• From Render to Reality: Our model enhanced the initial renders by optimizing lighting, textures, and image quality. We then integrated digital human models that perfectly align with the hotel’s target demographic, adding life and motion. Every detail, from clothing and styling to architectural elements, was meticulously curated.
• Cinematic Video Production: We produced a one-minute teaser featuring 360° views, slow-motion shots, and a cinematic aesthetic that goes far beyond static renders.

Watch the video Here>>

Original Music & Lyrics Production
The teaser’s soundtrack was also produced in-house by Panadvert, as part of a fully integrated creative approach. The original lyrics explicitly reference the hotel’s name, reinforcing brand recall and embedding the identity of the property directly into the emotional core of the video. This ensures that sound, image, and narrative operate as a single, cohesive brand experience.

Advanced Post-Production & AI-Based Styling

The process was finalized using commercial specialized AI tools for post-styling to ensure a refined luxury aesthetic. Final post-production took place in our labs using DaVinci Resolve and Luma AI (Ray3), delivering the color grade and visual identity of a high-end film production.

A New Path for Hospitality Marketing

This approach paves a new way forward. The fact that a hotel is not yet built is no longer an obstacle for marketing. Through AI and Panadvert’s expertise, we can now produce content that “sells” the experience, mitigates risk, and drives early demand and direct bookings long before the doors open.

Credits

• Creative Direction: Stavros Habakis
• Art Direction: Athina Kalomoiri
• Content Production: Nadia Drogouli
• R&D and AI Models: Stelios Giannatos
• Music: Panadvert Productions
• Infrastructure: Generated entirely on a private, air-gapped DGX SuperPOD
• Outfit Generation and Styling: MirrAR AI
• Realistic AI Video Model: VERSECRAFTER
• On-Premise Model: SkyReels V1 and Wan 2.1, fine-tuned in-house
• Coloring: DaVinci Resolve and Luma AI (Ray3)