Panadvert, in collaboration with the Spanish company Garay Talent, invited the famous Spanish actress Ursula Corbero to Greece. The star would then promote the hotels owned by the company’s clients on her social media channels.
Known as “Tokyo” from her part in the popular series “La Casa De Papel” (“Money Heist”) Ursula spent a few days admiring the eternal sunshine of the Greek summer away from her heavy schedule and demanding shootings. The series in which the actress stars is watched by millions of viewers worldwide, and has been referred to as Netflix’s most popular foreign language (non-English) series. Indicative of Ursula’s high popularity is her personal Instagram account (@ursulolita) which is followed by 5.5 million followers.
During her short visit to Greece, Ursula Corbero, stayed in three hotels (in Athens, Mykonos and Santorini) belonging to Panadvert’s clientele. More specifically, she experienced Electra Metropolis Athens, Canaves Oia Luxury Resorts & Villas in Santorini and Kensho Boutique Hotel & Suites in Mykonos.
Soon after this initiative, impressive results were recorded on the above three hotels’ social media accounts which are managed by Panadvert. During the star’s stay 4 posts were published on her Instagram account which attracted a whopping 1,406,465 likes. Also, 7 stories were created by Ursula herself that gathered a total of about 7 million views. More specifically: one of Corbero’s posts for Kensho Boutique Hotel & Suites gathered 376,498 likes, the first post for Canaves Oia Luxury Resorts and Villas brought 113,770 likes and the second one 416,200. In addition, @ursulolita’s short video for Electra Metropolis Athens gathered 1,372,383 views. Panadvert is now planning similar future projects in collaboration with renowned personas.