In just four months of operation in the center of Athens, the five-star hotelA�Wyndham Grand AthensA�won theA�“Social Media Champion” awardA�at the Wyndham Hotel Group EMEA Summit held recently in Brussels. The award ceremony was held in the presence of Geoff Ballotti, Wyndham Chairman and CEO and general managers of Wyndham hotels around the world, who presented the award to Giorgos Margaritis, General Manager of Wyndham Grand Athens.
The Social Media Championship award was given in recognition ofA�the hotel’s excellence in social media and the high engagement of its visitors on Facebook, Instagram, Twitter, Pinterest and Google Plus, an announcement by Wyndham Grand Athens said. The number of the hotel’s followers increased ten times in only two months, placing it first among luxurious Wyndham hotels in Europe, the Middle East and Africa.
Online marketing consultantA�PanadvertA�undertook the task of designing and running the hotel’s online promotional activities, since itsA�openingA�in December 2016. With an ambitious content strategy, coupled with a targeted online campaign, Panadvert promoted Wyndham’s “affordable luxury” positioning to the right audiences. Wyndham quickly became the talk of the town for the locals and a top choice for international travelers coming to Athens.
Panadvert’s list of clients include some of the finest luxury resorts, boutique hotels and travel industry companies in Greece, Cyprus, London and Bulgaria, such as Electra Hotels Group, Hotel Brain, Mouzenidis Travel, Sky Express, Louis Hotels and many more.