Maximizing Conversion Tracking with Panadvert’s Google Enhanced Conversions
Panadvert offers free Enhanced Conversions to its clients
Panadvert offers google ads enhanced conversions for free to all their clients. This means that all hotels who work with Panadvert can take advantage of Enhanced Conversions without incurring any set-up costs or additional fees. With Panadvert’s help, clients can ensure accurate data measurement and maximum privacy for their customers when booking at their hotel.
What is Google Enhanced Conversions?
Google has introduced a new feature, Enhanced Conversions, to help advertisers improve their conversion measurement and bidding accuracy. This feature supplements the existing conversion tags and provides advertisers with valuable insights into offline transactions and online/offline conversions. Enhanced Conversions is a new feature offered by Google to advertisers that supplements the existing conversion tags. It sends hashed first-party conversion data from the website to Google in a privacy-safe manner using SHA256 hashing. The hashed data is used to improve the measurement of online/offline conversions and transactions that occur off the website. Enhanced Conversions provides advertisers with more accurate conversion data, which can be used to improve bidding optimization.
This, in turn, can improve ad performance and ROI. Additionally, the conversion reordering process uses privacy-safe methods to handle first-party customer data. This is done by hashing the data before it is sent to Google, ensuring that the data remains anonymous and secure. Panadvert’s customers can be sure that the users who want to book at their hotel, their data are accurate, while having maximum privacy.
Enhanced Conversions can help record conversions that would have otherwise been lost due to incomplete tracking from Google’s end. With this feature, advertisers can track all conversions accurately, regardless of the conversion path. So, instead of relying on Google to automatically detect a conversion, the conversion being recorded is secured by Panadvert.
