From Newcomer to Leader: How King Jason Zante Claimed the No.1 Spot in Its Inaugural Year
© King Jason Zante, Louis Hotels / AM STUDIO PARIS Key Takeaways King Jason Zante became the No. 1 hotel brand on the island of Zante in just its first year of operation. 2/3 of t
+58% Direct Revenue: The “Patmos Aktis” Success Story
© Patmos Aktis, a Luxury Collection Resort & Spa Key Takeaways Total Revenue resulting from direct bookings increased by an impressive 58% Year-Over-Year, with August achievin
The Rise of Social Media Direct Bookings in Hospitality
Table of Contents Introduction – A Data-Driven Analysis Social commerce initially gained traction in the retail industry, with platforms like Instagram enabling direct clothi
How Panadvert promoted the Concert of Nikos Vertis in Mykonos
Table of Contents Marketing A Physical (Offline) Event Using Digital Marketing This season we had the pleasure of working on a very exciting project with our long-time partners at
Promoting Cyprus: A Destination Campaign by Panadvert
In 2022, Panadvert ran a destination marketing campaign for Hermes Airports in Cyprus that targeted the markets in France and Poland. The campaign aimed to promote the country of C
Esperides Resort Crete: Our Innovative FPV Video with DDG
When the Esperides Resort in Koutouloufari, Hersonissos in Crete approached us for a video project, we knew we had a story to tell. One of beauty, magic, and the captivating expe
Building a Luxury Brand in Sifnos: NÓS Hotel & Villas
With interest and willingness to contribute to the success of the Greek hospitality industry, Panadvert has worked systematically since February 2022, in order to fulfill the newly
How We Achieved €2.5M in Direct Bookings Through Paid Advertising
After implementing a highly successful digital advertising strategy for the Canaves Oia in 2018 – which generated more than €800,000 in direct bookings – Panadvert’s Data
A Study of the Top Hotel Brands in Mykonos
Table of Contents Introduction Brand popularity is a crucial aspect of success in the hospitality industry. Strong branding can lead to perpetually strong brand awareness, customer