Press Release, Sept 10 2014
Panadvert.com in collaboration with WIHP and the booking engine WebHotelier, announces the launch of its service Meta Search Advertising, META I / O in Greece and Cyprus, for direct reservations at the booking engine of a hotel.
The service enables hotels to accept direct bookings from various META Search Sites, such as Tripadvisor, Trivago, Kayak, Goolge HPA, Wego, Hotelscombined etc.
As far as Tripadvisor is concerned, the META I / O service does not require the hotel to have a Business Listing, if the hotel is member of a chain of 10+ hotels – something which yields to a comparative cost advantage especially when it comes to large hotels.
It is also of great importance that hoteliers will be granted with the ability to advertise through Google Hotel Ads (HPA), in which case the hotel will also be accepting reservations directly from Google Hotel Finder, Google Maps and Google+.
The service already operates in around 1,500 hotels in France, USA and Spain with the average ROI exceeding X15.
As Mr. John Giannatos – CEO of Panadvert – quoted: “In using those tools, we grant hoteliers the possibility to attract more visitors to their website and equally more reservations ‘ something which was until recently a prerogative of the OTAs”.